MARUTI SUZUKI NEW SWIFT DZire LAUNCHED

MARUTI SUZUKI NEW SWIFT DZire LAUNCHED

Maruti Suzuki India Ltd. Wednesday introduced a shorter, cheaper version of its Swift Dzire sedan as part of efforts to retain its position as the country's largest car maker by sales.

The new Dzire is 3.95 meters in length, qualifying it for a lower federal excise tax, compared with the current 4.1 meter-long model.

The government imposes a 10% tax on cars measuring up to 4 meters in length. These cars can have a diesel engine of only up to 1.5 liters or a gasoline engine of up to 1.2-liters.

An excise tax of 22% is imposed on cars beyond 4 meters in length.

Mayank Pareek, managing executive officer of marketing and sales at Maruti, said the gasoline version of the new Dzire model will cost 479,000 rupees ($9,677)-619,000 rupees at New Delhi dealerships, while the diesel model will cost 580,000 rupees-709,000 rupees.

 

Maruti Swift Dzire petrol variants and prices (ex-showroom, Delhi)

     LXI – 4.79 lakhs

     

     VXI – 5.32 lakhs

   

     VXI Auto – 6.54 lakhs

   

     ZXI – 6.19 lakhs

Maruti Swift Dzire diesel variants and prices (ex-showroom, Delhi)

    

      LDI – 5.80 lakhs

  

      VDI – 6.31 lakhs

  

       ZDI – 7.09 lakhs

Mr. Pareek said the latest model will cost 25,000 rupees-30,000 rupees less than the existing model.

He added that Maruti will continue to market the existing model of the Swift Dzire but mainly target it at taxi operators.

The new Swift Dzire model is based on the Swift hatchback platform, he said, adding that Maruti has invested 2.2 billion rupees to build the new vehicle in addition to the 5.5 billion rupees invested in the new Swift platform.

Source – online.wsj