BMW INDIA LAUNCHED CAR LEASING SERVICE LIKE MERCEDES

BMW INDIA LAUNCHED CAR LEASING SERVICE LIKE MERCEDES

Taking a cues  from rival Mercedes' book, German luxury car maker BMW's financial arm, BMW Financial Services India has introduced the lease facility here. This option allows a customer to drive a BMW  lease entitles a customer to the JOY of driving a BMW of choice of his/her choice for a fixed period of time and for a pre-decided rental.

Under BMW Financial Services India, BMW Lease will offer cars for a fixed period of time in return for a pre-decided monthly rental. Available through its dealers, the service will initially be offered in six States — Delhi, Haryana, Andhra Pradesh, Tamil Nadu, Karnataka & Maharashtra.

Mr Dan DeChristopher, Managing Director and Chief Executive Officer, BMW India Financial Services said, “BMW Lease provides customised financing options, flexible lease tenures & better tax benefits. We are confident it will provide further impetus to BMW India sales.”

With a lower ownership cost, customers can choose between a finance lease & operating lease. Under the first option, all substantial risks and rewards incidental to the ownership of the vehicle is transferred to the customer. At the end of the tenure, the customer has an option to retain the vehicle at a price substantially lower than the market price.

Under an operating lease, BMW bears the risk of ownership, and at the end of the lease a customer can decide to upgrade to a new BMW or purchase the vehicle at the prevailing market price.

Source -  thehindubusinessline