YAMAHA Motorcycles @ Auto Expo 2012
The 11th Auto Expo gigot off to a terrific start for India Yamaha Motor as the company put o n display o ne of the most exciting and innovative collection of products at Hall no. 18, Pragati Maidan.
The company made a series of announcements including its plans to invest Rs. 800 chores in 2012‐133 on capacity expanse ion, new product development and network expense on. The company also took this opportunity to invite Miss India World 2011, Kannishtha Dhaankar to unveil the scooter r prototype model. Bollywood hunk and India Yamaha Motor’ s Brand Ambassador, John Abraham was also there to grace the event.
Commeenting on the occasion, Mr. Hiroyyuki Suzuki, CEO & MMD, India Yamaha Motor Pvt. Ltd., said, "Yamaha has always been a committed player in the two‐wheeler market and makes consistent efforts to adapt to m market demand by launching exciting products year on‐year. The India n scooter segment is growing tremendously and we see a lot of potential in this segment. We have developed an s cotter prototype that has got thee Yamaha DDNA and signifies “Cool and Beauty” I mage, which are the right word s for describing young Indian girls. With the laud inch of our scooter model later t his year, Yamaha would now be present across all growing 2‐Wheeler segments"..
"On behalf of India Yamaha family, I extend our go attitude towards our loyal customers and channel partners who have played a k eye role in our consistent growth in India over the years. We’d like to reinforce our commitment to the e India market with our investment plans of Rs. 8800 cores over the next two years and are targeting to achieve tot al sales of 11 million units in 2013", he added.
The company is also upbeat about me its association with Bellwood heart throb John Abraham. Yamaha endeavors to inculcate the rider’s spirit with a sense of freedom as well as promote safe biking culture in the country. There isn’t as better promoter the John himself who represents the spirit of true biking, being a passionate biker himself. He has added significantly to Yamaha’s brand image in India.
The concept of Yamah booth is based on “Yamaha Global DNA” and the me sage is “Excitement Extended”. The Global DN A is being highlighted by the booth layout and the company has made a special l DNA wall highlighting Innovation, Technology, Design n, Style, Performance & Racing. The booth has been divided into two parts –– Men Section and Women section. In Men section, thee company has highlighted its association with motorsports celebrating Yam ache’s 50th year of bee nag associate end with Mooting. In this zone, the company is showcasing its state‐of‐‐the‐art product line including the MotoGPP special YZR‐M11, 50the Anniversary Special alone g with the YZF‐R1 500th Anniversary Special. The recently launched YZF‐R15 Version 2.0 is also on display in new bright & attractive colors. One of the colors has flare‐patterned graphics. The other, White and Red racing color was specially made for celebrating Yamaha’s 50th Anniversary of Road Racing World Championship Grand Prix. The company plans to sell a limited 4 thousand units of this model only. Street fighting zone has the FZ1, legendary VMAX and FZ‐S, Fazer on display showcasing the macho machines. Commuting zone has the SZ series, YBR 125 and Crux. The R15 50th Anniversary Limited Edition model will be available at Rs. 1,11,000 /‐and the Limited Edition Fiery Red model will be available at Rs. 1,10,000/‐(Both prices are ex‐showroom Delhi).